Viewed: 33Established in 2017, Xige Estate is located in the core grape-growing zone of Gezi Mountain, at the eastern foot of Helan Mountain in Qingtongxia, Ningxia. As a core "chain-leading enterprise" in Ningxia's wine industry, it operates over 30,000 mu of vineyards and produces nearly 10 million bottles of premium wine annually. It was recognized by Decanter, the world's leading authoritative wine magazine, as "the largest and fastest-growing premium winery in China", and was selected into the first batch of the "Famous Chinese Consumer Brands" list released by the Ministry of Industry and Information Technology of China, making it a benchmark brand in China's premium wine sector that balances large-scale operational strength and outstanding industry reputation.
From its inception, Xige Estate has anchored its positioning to meet international quality standards. It took the lead in building the world's leading digital vineyard management system in China, supported by a full-range of modern winemaking facilities, and became one of the first Chinese wineries to simultaneously obtain dual certifications of BRCGS and IFS, the two authoritative European food safety systems. In the vineyard cultivation and management process, the winery relies on this self-developed digital system to collect real-time precise data including soil nutrient content, meteorological conditions and other surrounding environmental indicators. It designs refined management plans tailored to the terroir characteristics of different grape varieties and individual plots, realizing traceable and controllable operations throughout the whole process from grape seedling cultivation to harvest, to the maximum extent preserving the unique local terroir attributes of the eastern foot of Helan Mountain. In terms of winemaking techniques, the winery introduces the world's top fully automatic temperature-controlled fermentation system. Adhering to the winemaking philosophy of world-class grand cru estates, it has created the industry-recognized iconic "3126 Winemaking Rule" — namely, a fermentation period of no less than 3 months, oak barrel aging for more than 12 months, and bottle aging for over 6 months. This rule ensures that every bottle of wine leaving the factory meets premium quality standards at the fundamental process level.
The main physical building of the winery itself is a landmark cultural site at the eastern foot of Helan Mountain. With a total construction area of about 28,000 square meters, its exterior wall is built with nearly 200,000 pieces of natural Helan stone, presenting a unique and majestic "outer circle with inner square" layout when viewed from a high altitude. Meanwhile, it is equipped with full-chain cultural tourism service facilities including a professional wine tasting area, a wine-themed library, an organic ecological restaurant and a manor resort hotel. It breaks the traditional single attribute of wineries that only focus on production, and has become a benchmark destination for wine leisure tourism and producing region cultural experience in China.
Since its establishment, Xige has insisted on placing brand building and market development at the same core position as planting and winemaking. Centering on the demands of different consumer groups and differentiated market positioning, it has built a complete product matrix with clear hierarchies and diverse styles. At present, it has formed a complete product system with Xige "Teng Shang Teng", Xige N Series, Yige Single Vineyard and Xige Casual Drinking as the core main lines, covering full-scenario drinking demands from daily consumption to high-end collection. In terms of market channel layout, the winery adopts an offline model of two-wheel linkage of "brand 4S stores + traditional distribution network". It has built 6 high-standard brand experience 4S stores across the country, set up 2 sales branches and 7 regional offices, and linked more than 300 high-quality cooperative distributors to build a national offline distribution network. Online, it has deployed official self-operated platforms on JD.com, Tmall and other platforms, and settled in leading domestic and foreign chain supermarkets such as Freshippo, RT-Mart, Walmart and Metro. It has also reached in-depth cooperation with EMW (East Meets West Fine Wines), a professional wine operation platform, so that its products can quickly penetrate into scenarios such as high-end hotels and boutique catering in mainland China. In addition, it has jointly developed co-branded customized products with leading brands in different fields such as ByteDance, Genki Forest and 798 Art District, continuously expanding the consumption boundary of premium wine.
Xige's series of products were officially launched in 2020. Even through the special industry cycle of the three-year COVID-19 pandemic, the brand still achieved counter-trend high growth, maintaining a positive upward trend in sales for consecutive years. It has not only become the leading enterprise with the highest sales scale in Ningxia's wine industry, but also grown into a leading brand in China's premium wine sector with the fastest development speed and leading revenue scale. Today, Xige's products have won hundreds of gold awards in international wine competitions, and are sold well in more than ten countries and regions including Canada, Australia, Singapore, Japan, Thailand and Hong Kong, China. A number of representative wine styles have successively been selected as the designated wine for the state banquet during the Guangzhou meeting between Chinese and French leaders, the designated Chinese wine for the coronation of the British King and Queen, and the designated wine for the 6th Sino-French Cultural Forum. They have appeared on national foreign exchange occasions for many times, becoming a cultural carrier conveying the terroir charm of China's Helan Mountain to the world. With its hard-core comprehensive strength, the winery has also ranked among the top of the "International Wine Product Brand List" as the youngest Chinese winery on the list. It was also selected into the "2024 Hurun Top 50 Chinese Wineries" and rated as "Top 10 Most Powerful Chinese Wineries", and became a cooperative practice base for the 2024 Peking University Guanghua MBA Integrated Practice Project, realizing multiple breakthroughs in industrial practice, academic research and brand value.